Search Engine Marketing (SEM)
Namastetu
What is SEM and Why It's a Great Investment
Outpace the Competition and Grow Your Business
In today’s competitive digital world, search engines are essential. They help users find information and make informed decisions. For businesses, search engines are a powerful marketing platform to expand online reach and increase brand awareness.
Anyone with a website can use search engines to promote products and services and connect with key stakeholders. While you may know about search engine optimization (SEO), SEM offers additional opportunities to accelerate your growth.
Ready to start your SEM advertising campaign? Let Namastetu Technologies help you speed up your customers’ buying process and improve your marketing effectiveness!
What Are Search Engines?
Your Gateway to Millions of Potential Customers
Search engines are software systems that perform online searches and deliver the best results based on users’ queries. As a business owner, your goal is to ensure search engines can find and rank your website high in relevant search engine results pages (SERPs).
Search engines have three main functions:
- Crawl: Search engine spiders scour the internet for new and updated content.
- Index: Search engines organize content based on keywords, data, and user engagement.
- Rank: Search engines categorize web pages and rank them based on relevance to provide the most useful search results.
With SEM, you can influence how and where your business appears in these results, putting you in front of high-intent customers.
What Is Search Engine Marketing?
Rank Above the Fold With Conversion-Focused Ad Strategies
Studies show that about 81% of consumers do online research before making a big purchase. This means most online users have high purchasing intent.
SEM is a pay-per-click (PPC) advertising strategy that increases your website’s visibility in SERPs and reaches customers at every stage of the buying cycle. Our SEM experts bid on keywords to optimize your ad performance, increase your Quality Score, and bring more traffic and conversions to your landing pages.
Higher Quality Score = Higher Ad Rankings = Lower Cost Per Click/Conversion
Namastetu Technologies is a full-service digital marketing agency. Attract, Impress, and Convert more leads online and get results with us.
How Does SEM Work?
A Strategic Approach to Maximizing Your Ad Performance
Search engines use algorithms to rank SEM ads and determine their relevance. Our SEM agency follows a systematic approach to search advertising:
- Keyword Research and Analysis
- Ads Creation and Landing Page Development
- Account Setup and Tracking
- Campaign Launch and Monitoring
- Evaluation and Analysis
Partner with Namastetu Technologies to leverage our SEM expertise and achieve measurable business results.
Is PPC Search Engine Marketing Essential to My Business?
Unlock Rapid Growth with Targeted Search Advertising
Yes. Whether you own a local store, an eCommerce business, or a large enterprise, paid search marketing should be part of your digital strategy. Key advantages of PPC search engine marketing include:
- Better Brand Recognition
- Increased Conversions
- Specific Targeting
- Greater Campaign Control
- Measurable Growth
- Improved Organic Traffic
Start your PPC search engine marketing today! Contact Namastetu Technologies to discuss how our SEM services can boost your business.
SEO vs. PPC vs. SEM: What's the Difference?
Take Control of Your Advertising Campaigns
Here’s how these terms differ:
- SEO: Enhances your website to attract organic traffic and boost search ranking.
- PPC: A paid search model to promote brand offerings across multiple online platforms.
- SEM: Encompasses both SEO and PPC but is most commonly associated with paid search.
At Namastetu Technologies, we create a growth marketing plan aligned with your business objectives, implementing SEM ads to compel prospects to engage with your brand.
SEM PPC Advertising
Acquire Highly Targeted Leads With the Right Marketing Tactics
Namastetu Technologies assesses various SEM strategies to ensure your investment boosts search visibility. Our SEM services include:
- Display Advertising: Attract attention and drive action with strategically placed text, image, or video ads.
- Google Shopping: Boost eCommerce sales by showcasing products directly in search results.
- Remarketing: Keep your brand top-of-mind and entice prospects who have shown interest in your offerings.
Why Should I Invest in Remarketing?
Turn Window Shoppers into Loyal Customers
Remarketing offers numerous benefits:
- Improve online and offline sales processes
- Deliver higher conversion rates
- Reach highly targeted customer segments
- Lower cost per action (CPA)
Schedule a consultation with Namastetu Technologies to learn how our remarketing services can capture visitors’ interest using dynamic ads.
SEM vs. SEO: Do You Need Both?
Increase Your Search Engine Visibility With Comprehensive Online Solutions
Both SEO and SEM can propel your business to the top of search results. SEO is excellent for long-term growth, while SEM is ideal for immediate results. They work best together to achieve your desired outcomes.
Not sure where to start? Get expert help from our SEM consultants. Contact Namastetu Technologies today to learn how to leverage SEO and SEM to your advantage.
SEM Services
Supercharge Your Ad Campaigns and Yield Positive Results
Our comprehensive SEM services include:
- Keyword Research and Strategy
- Amazon PPC
- Video Advertising
- eCommerce Advertising
- Social Media Paid Advertising
- Landing Page Conversion
- Paid Search Advertising
- Ads A/B Split Testing
- SEM PPC Management
- Bing and Google Ads Management
- Remarketing
- Search Engine Optimization
Why Choose Namastetu Technologies
We Execute Growth Strategies for Sustainable Success
Partner with us and get SEM services that match your needs:
- SEM Experts
- Diverse Industry Expertise
- Dedicated Account Managers
- Full-Service Online Solutions
- Recognized Trailblazer in Digital Advertising
- Comprehensive Campaign Reports
