Brand is about the identity of any company or product in the minds of consumers. People have perception about the value that a particular brand provides to its consumers. A brand is trusted to provide that value without fail, every time the consumer comes in touch with it.
key Result Areas
- Analyze and identify the key elements related to the company or product.
- Create a brand image by building stories around those key elements Consistently communicate and reinforce the brand message to the Target audience.
- Measure brand score periodically and keep listening to the market Make necessary changes in communication based on feedbook.