The most result oriented and measurable among all marketing objectives, lead is identification of the prospective buyer with a very high degree of certainty. This is preceded by product promotion and followed by pre sales approach.
Key Result Areas:
- Product promotion to general public.
- Product promotion to selected audience (prospective customers).
- Contact and communication with interested parties.
- Sharing of product details like brochures.
- Passing on prospect details to the sales team.