Undercover marketing is a marketing strategy in which marketers present products to target audiences in a way that does not look like advertisements. Marketers try to convey information in “hidden words” which it is not obvious. Usually, companies hire marketing agents who behave like ordinary people and promote products in different ways.
Undercover marketing is essentially a silent marketing type wherever brands have lesser intentions to make hype. This kind of promotion is more practical for those potential customers who don’t like typical marketing channels.
The best example of Undercover Marketing is Starbucks in Games of Thrones:-
Game of Thrones is one of the most-watched television series in film history. The fictional drama was about ancient kingdoms. However, in one of the scenes, a Starbucks coffee cup was clearly visible. Yes, it turned into meme stuff, but it was a great Starbucks publicity stunt that caught everyone’s attention.
How to create an Undercover Marketing plan?
- Understand your products and services: The company needs to recognize what genuine message it needs to carry and the way its agent will supply the message.
- Market research and crafting the message: Marketing strategists need to understand that they need to hire undercover marketers who are familiar with the demographics and cultural values of the target audience.
- Keep marketing undercover strategy for a short time: When the brand use it for the short term, then only undercover marketing is effective. If a company expands its marketing activities, it is likely to be common amongst people and it may be counterproductive. Therefore, when the transaction is over, your hidden marketing campaign should evaluate any changes in sales, website traffic, or customer traffic to see if the strategy is really effective.
Undercover Marketing Strategies:
- Video News Release .
- Ad spies.
- Social validation .
- Product placement .
Advantages Of Undercover Marketing:
- Brand awareness .
- Effective for marketing rebellious audience .
- Pre-launch hype .
- Identify the best customers .
We at Namastetu Technologies have an experienced and talented pool of Undercover Marketing Experts that could take your marketing to the next level.